What does it take to build a profitable consumer brand?
Crunching publicly available finances of consumer branded companies to get an idea profitable (and unprofitable) brand business models
The Return of Brand
After a decade focused on digital targeting & optimisation, branding is poised for a comeback
The great DTC rebundling
Amazon Roll-ups have raised billions to acquire and optimize DTC brands. Will the model work?
How to get your customers to advertise your brand for you
Lululemon, Glossier, and Huel have something in common. They manage to get customers to advertise for them. How can you do it, too?
Why Brandless failed to become the Procter & Gamble for Millennials
Why the DTC grocery company closed its doors.
The art of creating an enduring luxury brand
In May 2020, Ferrari became more valuable than General Motors. This is despite the fact that Ferrari produces fewer than 10,000 cars per year, in contrast to the nearly 7 million produced by General Motors.